Tuesday, August 28, 2012

Green Pedestrian Crossing

This project highlights the environmental benefits of walking versus driving. For someone who has just made a pact with myself that I will cycle or walk instead of drive, this is particularly appropriate. I just wish I had such a beautiful image to show for my efforts.

Jody Xiong of DDB China in conjunction with the China Environmental Protection Foundation created this project. As pedestrians walked over the crossing their shoes went through a container with green paint in and they left a trail of footprints, that end up being the leaves on the tree. Check out the video of the process here.

On their website:

"The Green Pedestrian Crossing was carried out in 7 main streets of Shanghai and later expanded to 132 roads in 15 cities across China. A total number of pedestrians that participated exceeded 3,920,000 people. Key media both online and offline rapidly wrote about the campaign. According to research, the overall awareness of environmental protection had increased 86%. After the campaign, the print was exhibited at the Shanghai Zheng Da Art Museum. "

(via Colossal)

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