5% of UK adults think trees that don't lose their leaves during winter are called carnivores.

Unbelievable... Still. Time to change all that, I think. An article over at Treehugger talks of a great new campaign by Arla Foods UK, called Kids Closer to Nature.

They are starting their campaign by doing a six-month project to find out if the public are losing touch with the outdoors. I'm all in favour of private companies doing their bit, money is always a great incentive and if it means we find new and exciting ways to get kids outside, who am I to disagree.....